Two Ten Receives Gift from WSTA
WSTA Establishes Endowed Relief Fund

December 5th, 2007, New York City, NY –Shelley Shannon, Executive Director of the World Shoe Travelers Association presented Two Ten Foundation President Peggy Kim Meill with a gift to endow The Shoe Travelers Association Relief Fund. The gift was made at the Two Ten Winter 2007 Board Meeting in New York City.

The WSTA Board agreed unanimously to create an endowed relief fund to directly support WSTA members in need. With approximately 2,200 members, WSTA is the largest organization of footwear-related sales representatives in the nation. WSTA Executive Director Shelley Shannon said of the gift, “We did it because it’s the right thing to do. Two Ten and WSTA are both unique organizations and it is the commitment that each organization has to the wellbeing of those in the industry that is our common bond.”

Much of Two Ten’s funding is provided by income from endowment funds directed for scholarship or relief assistance. An endowed, perpetual fund can be established with a gift of $50,000 or more – and named for an individual, corporation or association. WSTA and Two Ten are looking at ways to continue to grow the fund, including streamlining the way Shoe Travelers make donations to the fund.

The Two Ten Board of Directors, incoming Two Ten Chairman Tim O’Donovan and President Peggy Kim Meill accepted the gift, echoing Shannon’s comments, “WSTA serves as an extremely important mechanism in uniting a group of footwear professionals. This gift is a testament to the Shoe Travelers’ dedication and commitment to Shoepeople helping Shoepeople.”

About Two Ten Foundation

For nearly 70 years, the Two Ten Foundation has made a positive difference in the lives of people in the footwear industry. By providing counseling, financial assistance and community building events, Two Ten has maintained a level of relevance and engagement in the community representative of the footwear industry’s commitment to philanthropy. Two Ten is located just outside Boston, MA in Waltham, MA and serves clients throughout the United States.

About WSTA

The WSTA is a membership organization whose goals are to represent, and to significantly improve the abilities and well-being of, traveling sales representatives who work within the footwear and related goods industry. WSTA’s primary activities include providing its members with information, education, benefits and services, and networking opportunities with fellow members,vendors and other key players in the footwear industry.

Two Ten Media Contact:
Ross Evans
Director of Marketing
1466 Main ST
Waltham, MA 02451
Email: revans@twoten.org
Phone: 781-736-1502

WSTA Contact:
Shelley Shannon
Executive Director
7150 Columbia Gate Drive, Suite G
Columbia, MD 21046
Email: shelley@shoetravelers.org
Phone: 443-539-3803