TwoTen Footwear Foundation's Women in Footwear Industry (WIFI) will hold a re-launch of its Las Vegas chapter at the Zappos headquarters on August 22nd from 7:00-8:30pm. Las Vegas chair Jeanne Markel (Zappos) will moderate a panel discussion on Taking Big Bets featuring Foot Petals' Tina Aldatz, joined by her business partner Margie Floris, as well as Zappos' Eileen Tetrault for what's sure to be an inspiring event. For more information, please email Meghan Hoyle at firstname.lastname@example.org or Jeanne Markel at email@example.com to register. This event is sponsored by Zappos.com. Transportation from the Convention Center will be available, as well as a tour of the Zappos facility beginning at 6:00pm.
In celebration of their 10th anniversary Foot Petals, Inc. will present a $10,000 donation to TwoTen towards the establishment of a TwoTen WIFI Endowed Scholarship. "It's a great way to give back to those who have supported our company through the years and provide other young women with the opportunity to pursue their dreams", said Tina Aldatz, President and Founder of Foot Petals, Inc.
Foot Petals is inviting all members of TwoTen WIFI, and the broader footwear industry, to honor a young woman who best embodies the spirit of TwoTen WIFI, by making a donation to the TwoTen WIFI Endowed Fund. Donations may be made online by clicking here: https://www.twoten.org/donate/donate-online.aspx or by contacting Deb Gurka at firstname.lastname@example.org or 781-736-1532. Once total contributions reach $50,000, an Endowment will be established to generate a scholarship for a single female student, renewable up to 4 years, in perpetuity.
About Foot Petals, Inc.: Tina Aldatz has always had a love/hate relationship with shoes. After years of uncomfortable shoe problems, she finally set out to create a stylish solution and Foot Petals was born. Today the brand consists of a unique variety of products (all created with a high-performance urethane called PORON that repels moisture, bacteria and odor and absorbs shock) and kits that provide women with stylish, yet invisible, solutions to common problems caused by wearing their favorite shoes. Beloved by countless celebrities, it is currently sold in over 2000 retailers in the United States alone and is endorsed by the American Podiatric Medical Association.