ALDO RAAM crosses line for cancer care
Every day I am inspired by our industry’s commitment to compassion. And sometimes I am simply in awe of the way shoe people take care of each other.
This past spring, four brave, inspiring and compassionate shoe people from Aldo — Nicholas Martire, Jonathan Frankel, David Schwartz and Jean-Pierre Genereux — trained for and participated in the Race Across America (RAAM), an ultra-cycling, 3,000-mile, coast-to-coast bike race across the USA, often referred to as the hardest race on earth, to raise awareness and funds for Two Ten Footwear Foundation’s new Cancer Relief Fund.
Each year Two Ten receives hundreds of emergency requests involving a health-related issue. Of those, cancer is the number one medical crisis that presents itself. As we all can imagine, it’s difficult to remain on the job throughout the duration of the cancer treatment and recovery process. Funds from RAAM will help Two Ten help more shoepeople who are diagnosed with cancer deal with their illness and confidently return to work without the fear of mounting expenses, prescription costs or back-breaking co-pays for specialist care.
Thank you to the incredible Aldo team who faced the physical and mental challenges of cycling cross-country on behalf of their fellow shoe people. And special thanks to our own Board member, Aldo Group Retail President David Bensadoun; to Aldo Group CEO Patrick Frisk; and especially to Aldo Group Founder and Executive Chairman himself, Aldo Bensadoun, for this remarkable partnership.
President, Two Ten Footwear Foundation