Everyone knows that social media is important, but how do you track success? Which platforms have the highest conversion rates to change your follower to a purchaser? Women who attended the WIFI National Event in New York City heard from Rebecca Minkoff of Rebecca Minkoff, Alison Koplar Wyatt of Refinery 29 and Danielle and Jodie Snyder of Dannijo on how they measure their social media R.O.I.
Don’t forget to comment on how you successfully track social media at your organization.
Panel discussion moderated by Libby Edelman of Sam Edelman Shoe.