AA Bloom Memorial Award
The A.A. Bloom Memorial Award was created to honor an individual who has given greatly to Two Ten through his or her initiative, hard work, dedication and unselfish actions in the spirit of the late A.A. Bloom, one of the founders of Two Ten. This humanitarian award can be given to someone who has been furthering the case of Two Ten in a very visible fashion, or someone who has worked tirelessly behind the scenes.
2015 A.A. Bloom Memorial Award Honoree – Debbie Ferrée, DSW
Debbie Ferrée, Vice Chairman and Chief Merchandising Officer of DSW, Inc. and Two Ten Board member since 2010, is an innovative and activist chair of the Two Ten Scholarship Committee. Debbie joined DSW, Inc. in 1997, serving as President from November 2004 to January 2006. Under Debbie’s leadership, Two Ten’s Scholarship committee has extended the impact of program offerings, through an increased scholarship fund in support of the financial needs of footwear families.
Debbie also serves on Two Ten’s Women in Footwear Industry (WIFI) Mentoring Committee. The goal of the WIFI Mentoring Program is to inspire women with varying levels of experience in the footwear industry by pairing them with seasoned professionals. Debbie has been a lifetime member of Two Ten since 1992.