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Two Ten Footwear Foundation Celebrates Its 78th Birthday!

David Kahan and Nancy Moock from Birkenstock

David Kahan and Nancy Moock from Birkenstock Celebrate Two Ten Day

Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, recently celebrated its 78th birthday. On February 10th (2/10), companies across the country marked the anniversary with fun and engaging games, activities and contests, such as: game day pay-to-play competitions at Deer Stags, a white elephant-bake-merchandising sale at Birkenstock, a Chili Cook-off at RG Barry, sale of tokens of appreciation for co-workers at Dansko, and many company-wide awareness campaigns.

Special thank you to our friends at Birkenstock who raised the most money for this year’s Two Ten Day. Whatever the activity, the mission to educate more shoepeople about Two Ten was accomplished.

Thank you to all of the participating companies, including: Birkenstock, Caleres, Steve Madden, Foot Locker, New Balance, Zappos, Deer Stags, RG Barry, Dansko, Wolverine, and Clarks.

We encourage footwear companies and retailers to partner with us to celebrate Two Ten year-round, and raise employee awareness about Two Ten’s services and programs.  A “Two Ten Tuesday” celebration can happen on any Tuesday of the month or year, so please reach out to Marsea Whooten at if you’re interested in coordinating a Two Ten awareness building event at your company.

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