News & Events

Two Ten Day

Two Ten Day is 2.10.17

What is Two Ten Day?
It’s an annual celebration of our industry’s own Two Ten Footwear Foundation and the support and services we provide to you and your footwear colleagues across the country.

Who can get involved?
Anyone and everyone! This is an opportunity for individuals and companies in the footwear industry to rally with their teams and host a Two Ten celebration. Use your celebration as a way to raise awareness of and support for Two Ten’s programs and services.

Create a committee and check out the list below for ideas on what you and your colleagues can do on Two Ten Day, or get creative and make up your own!

  • We will send you Two Ten pins that employees can purchase to show their support for Two Ten
  • Host a bake sale – encourage your team to dust off their best recipes in support of Two Ten
  • Hold a sample sale in support of Two Ten
  • Hold a raffle in support of Two Ten with prizes such as a day off, lunch on the company, or a gift card
  • Hold a silent auction – auction off for a day off, breakfast with a Sr. Exec, gift cards, etc.
  • Create and sell candygrams so your coworkers can send to others to express their appreciation
  • Encourage your team to give a token amount in honor of Two Ten: $2.10, $19.39, $77, etc.
  • Ask if your company will consider donating a portion of your business’s proceeds for the day (or week!)

Two Ten Day Success Story: “It really isn’t hard to get our associates to donate. Many here have used Two Ten for your financial assistance program and want to donate because of your generosity. Some donate because they want to “pay it forward”. Others donate because they have seen what Two Ten has done for their fellow associates here at work. Besides Team Edition, I’ve never worked with a company where the associates are so giving.” Foot Locker Team Edition HR Coordinator

When is it?
The “official” Two Ten Day is 2.10.17, but any time is a good time for a Two Ten Day celebration!

Celebrate and Win! Be Social With Us: #TwoTenDay
Share a photo from your Two Ten Day Celebration on any of our social media pages using #TwoTenDay and you’ll automatically be entered to win a $100 Visa Gift Card!

Why is it important?
Two Ten is the nation’s ONLY industry-centric organization committed to improving quality of life for industry employees. From disaster relief to financial emergencies to scholarships and more, Two Ten has been supporting shoepeople for more than 75 years. As a non-profit, continuing our mission of Shoepeople helping Shoepeople depends on your support.

To learn more about Two Ten Day and how your team can get involved, contact Marsea Whooten at or 781-736-1512.